Keytrade AG, Thalwil, Switzerland


Ahmet Keyman – Vice President Trading

Market coverage: North Africa, Middle East, FSU
Ahmet Keyman is the urea product manager for KEYTRADE. Following his studies at Northwestern University and the Kellogg School of Management, Ahmet Keyman joined KEYTRADE in 2012 and held different roles in the Singapore and Zurich offices. Born in Turkey, Ahmet is also a Swiss citizen.


Kurt Avunduk - Commercial Director Trading & Product Manager Phosphates

Market coverage: MENA, FSU, Pakistan, Indonesia, Malaysia, Thailand, Philippines
Kurt Avunduk has worked since 2010 in the fertilizer industry. He is the product manager for phosphates and procures phosphates & potassium worldwide. Before joining KEYTRADE, Kurt worked in sales for large conventions and exhibitions organized in Turkey. Kurt Avunduk has a degree in finance and marketing and an MBA.


Cornelia Bircher – Commercial Director Trading

Market coverage: Albania, Greece, Portugal, UK, Ireland, FSU sourcing, Automotive Grade Urea
Cornelia Bircher, a Swiss citizen, joined KEYTRADE in 2011. Prior to joining KEYTRADE, she was working for 5 years in an international steel trading company. Ms. Cornelia Bircher is responsible for various European and CIS countries for both, sourcing and sales.

Keytrade Africa SA, Thalwil, Switzerland


Pascal Rabier – CEO Keytrade Africa

Pascal Rabier is the original founder of KEYTRADE AFRICA SA. Prior joining KEYTRADE group he held trading positions at SCPA and has been working in the fertilizer industry since 2000. Having lived and worked in Africa, Pascal has a unique expertise of local African fertilizer markets. A native of France he has been living in Zurich since 2011.

Keytrade AG, Beijing, China


Li Juan Wang – Vice President China & Representative

Market coverage: China, Taiwan, Korea & Vietnam
Lijuan Wang worked in KEYTRADE’s Beijing office since its establishment in 1999. She is the Vice President and Representative, responsible for KEYTRADE’s China business. Prior to joining KEYTRADE, she held senior positons in Sinofert and had worked at Sinochem/ Sinofert/ Dohigh for 15 years covering all kinds of fertilizer products. She graduated at the University of International Business & Economics in Beijing with a bachelor degree in Economics in 1984 and also holds a Diploma on MBA Program at the University of Saskatchewan, Canada in 1989.